We have been named Sweden's best train company four years in a row, and now we aim to become Sweden's best travel company - through a new visual identity, a new website and the new name MTRX. This is all part of our constant effort to develop and challenge ourselves to improve every day.
The red color remains the core or our identity, but is now coupled with a new warmer and softer color palette, new graphic illustrations and a new font. This process started with a number of in-depth interviews with our fantastic employees to ensure that our new look matches really captures the essence of MTRX. We have also involved customers to get feedback and ensure an attractive look and a simple customer experience.
Hope you like it!